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72SOLD Reviews: Does Their Fast Home-Selling Strategy Deliver?

Steph Sanchez
March 10, 2025
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72SOLD is a real estate company that claims to sell homes within 11 days or less. While this may sound promising, 72SOLD uses a marketing tactic designed to create urgency among buyers, potentially leading to multiple offers.

However, this strategy is not foolproof. It relies heavily on market conditions and does not guarantee a quick sale or a higher price. In reality, it's just another way to generate demand.

If you're looking to sell your home quickly and for top dollar, we recommend checking out ListLean’s flat-fee MLS listing. You'll gain maximum exposure and the necessary support to sell your home effectively.

This article will explore 72SOLD reviews, customer experiences, and how it compares to ListLean.

How Does 72SOLD Work?

72SOLD follows a structured approach to create urgency and attract multiple offers. Here’s how their process works:

1. Home Evaluation & Pricing Strategy

  • A 72SOLD agent will conduct a 15-minute home evaluation (in-person or online).
  • They’ll provide a suggested sale price based on market data.
  • If you accept their price, 72SOLD begins marketing your listing.

2. Marketing Campaign

  • Your property will be advertised across multiple channels.
  • They limit showings to a specific time window to create urgency.
  • This strategy may work in a seller’s market, but it's not a guaranteed success.

3. Offer Submission & Review

  • Interested buyers submit offers to the seller.
  • In some cases, there may be multiple offers, but this depends on market conditions.

4. Negotiation & Closing

  • Once an offer is accepted, the buyer and seller finalize the deal.
  • Paperwork is completed, and the sale closes.

72SOLD Reviews: Quick Rating

Is 72SOLD Legit?

Yes, 72SOLD is a legitimate home-selling service that partners with licensed real estate agents. However, it functions more as a marketing program than a direct home-buying service.

What Commission Does 72SOLD Charge?

  • No fixed commission structure – fees depend on the agent handling your sale.
  • Typically, commissions range between 5-6%, similar to traditional real estate agents.

72SOLD Reviews & Complaints

Positive Reviews

Negative Reviews

While there are many positive reviews, some may be biased or written by agents. Common customer complaints include:

  • Pressure to accept lower-than-market-value offers
  • Lack of transparency on fees & commissions
  • Fewer offers compared to traditional MLS listings
  • Homes sitting on the market longer than advertised

How Does 72SOLD Compare to ListLean?

While 72SOLD focuses on a rapid sales pitch without guaranteed results, ListLean offers a cost-effective, flat-fee MLS listing that puts control in the seller’s hands.

Key Differences Between 72SOLD & ListLean

Is 72SOLD Worth It?

72SOLD may be worth considering if:
✔️ You need to sell quickly and don’t mind a lower price.
✔️ You prefer an agent to handle everything because you’re too busy.
✔️ You’re comfortable paying a traditional 5-6% commission.

However, if your goal is to get the highest price possible, we do not recommend 72SOLD.

ListLean is the better option if you want:
✅ Maximum exposure on MLS websites like Zillow, Redfin, and Realtor.com.
✅ Full control over your home sale while saving on commissions.
✅ A cost-effective way to sell your home without hidden fees.

Final Thoughts on 72SOLD Reviews

72SOLD offers a high-pressure, quick-sale tactic, but it doesn’t guarantee success.

For a more reliable and cost-effective option, we highly recommend ListLean. With flat-fee MLS listings, sellers get the best exposure and control while saving thousands on commissions.

With ListLean, your home will be featured on popular real estate websites, increasing the chances of attracting the right buyers quickly.

Frequently Asked Questions on 72SOLD Reviews

What is the 72SOLD lawsuit about?

Several lawsuits have been filed against 72SOLD over false advertising claims. Some allegations include:

  • Failing to sell homes within the promised timeframe
  • Inflating home values
  • Unfair business practices

Where did 72SOLD originate?

72SOLD initially claimed to sell homes in 72 hours, later adjusting the timeframe to 8 days.

What is the most profitable way to sell my house?

The best way to maximize profits is to list your home on the MLS through ListLean. This ensures wide exposure and increased buyer competition.

How can I sell my house faster and for top dollar?

To sell quickly and at the highest price, make sure your home is:
✔ Well-staged
✔ Marketed effectively
✔ Listed on MLS websites

ListLean provides everything you need to get started.

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Selling a home FSBO (For Sale By Owner) can be an attractive option for homeowners looking to save on realtor commissions and retain control over the selling process. However, navigating the complexities of a real estate transaction without professional guidance can be challenging. To help you avoid common pitfalls and achieve a successful sale, let's explore some of the top FSBO mistakes to avoid when selling your home.

1. Pricing it Wrong:

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2. Neglecting Legal Requirements:

Selling a home involves adhering to various legal requirements and disclosures. Failure to comply with state and local regulations can lead to legal issues and jeopardize the sale. Make sure you familiarize yourself with California's real estate laws, including disclosure requirements, contract terms, and any local ordinances that may affect the sale of your home.

3. Poor Marketing Strategy:

Effective marketing is essential for attracting potential buyers and generating interest in your property. Many FSBO sellers make the mistake of neglecting marketing efforts or relying solely on traditional methods such as yard signs and classified ads. Take advantage of online platforms, social media channels, and professional photography to showcase your home to a wider audience and maximize its exposure.

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FAQ’s

Frequently asked questions

What is the MLS?

The Multiple Listing Service, or MLS, is a database used by real estate brokers to share information about properties for sale by sellers they represent to brokers who represent potential buyers.

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What is a Flat Fee MLS listing?

A Flat Fee MLS listing is a service that allows homeowners like you to list their property on the local MLS for a flat fee rather than paying a traditional real estate agent's commission, which is typically a percentage of the sale price.

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How does a Flat Fee MLS listing work?

You pay a one-time fee to have your property listed on the MLS database. This fee usually covers the cost of listing your property on the MLS for a specified period, often ranging from 6 months to a year. You retain the right to sell your home FSBO and handle the selling process yourself.

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What are the benefits of using a Flat Fee MLS service?
  • Increased Exposure: All the real estate agents and potential buyers in your area who browse the MLS listings will know your property is available to buy.
  • Control Over the Selling Process: By selling FSBO, you retain control over the entire selling process, including pricing, negotiations, and scheduling showings.
  • Cost Savings: Flat fee MLS listings can save you money compared to paying a traditional real estate agent's commission, which can amount to thousands of dollars.

Am I signing a listing agreement with ListLean?

No, you are not signing a traditional listing agreement with us. ListLean does not represent you as an agent. Instead, you are signing an MLS Entry Agreement, which is required to list your property on the MLS while staying compliant with board and MLS regulations. This agreement allows us to post your listing but does not establish an agent-client relationship. You still remain a For Sale By Owner (FSBO) seller, maintaining full control over your sale.

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Do I need to provide photos and descriptions for my listing?

Yes. Try to provide high-quality photos and a detailed description of your property for the MLS listing. Remember, you want to get the best price for your home, so clear, well-lit photos and an accurate (non-puffed) description will go a long way towards generating interest for your house. We offer professional photography for an extra $250 because we know first impressions are the only ones that matter online in the age of swiping left.

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Can I change the listing price or details after it's posted on the MLS?

Yes, totally doable. During the listing period, you’re allowed to make changes to your listing, such as adjusting the price or updating property details. You can do this at any time.

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How do showings and negotiations work with a Flat Fee MLS listing?

As the FSBO homeowner, you'll be responsible for scheduling and conducting showings with potential buyers. When you receive offers, you'll negotiate directly with the buyer or their agent. It's advisable to seek legal counsel or hire a real estate attorney to review any offers or contracts to ensure they're in your best interest.

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What happens if my property doesn't sell during the listing period?

If your property doesn't sell during the initial listing period, you may have the option to renew your Flat Fee MLS listing for an additional fee.

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Is ListLean a Licensed Broker?

Absolutely. ListLean LLC operates under Offercity Brokerage Inc, holding California CalBRE #02185966. As a licensed broker, we’re authorized to list your home on local MLS databases throughout California.

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