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How to List Your Home on the MLS Without a Realtor & Financing Options for Flipping

Steph Sanchez
March 16, 2025
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Flipping Homes in California: A Step-by-Step Guide to Getting Started

Have you ever watched a home renovation show and thought, "I could do that!"? Flipping houses is an exciting way to invest in real estate and build wealth. At the end of 2024, the average house flipper in the U.S. made about $73,500 per flip! That’s a huge profit potential especially in California, where home values are among the highest in the country. But flipping houses isn’t just about buying, fixing, and selling. It takes planning, smart budgeting, and knowing the right steps to take. If you're ready to dive into the world of house flipping, this guide will walk you through everything you need to know to get started and make a profit.

What is House Flipping?

Comparison of two kitchens: left is outdated; right is newly renovated showcasing modern dark cabinetry and sleek appliances

House flipping involves purchasing a property, typically one in need of repairs or updates, renovating it, and then selling it at a higher price to make a profit. This real estate investment strategy capitalizes on adding value through improvements and market appreciation. Successful home flippers understand market trends, budget wisely, and execute renovations strategically to maximize their returns.

Is House Flipping Profitable in California?

California’s real estate market is one of the most lucrative in the country, making it an attractive state for house flipping. With high housing demand in major cities and emerging opportunities in smaller towns, flippers can find profitable deals. However, high acquisition costs, permit regulations, and competitive markets mean that careful planning is necessary to ensure profitability. The key to success is selecting the right location, securing favorable financing, and managing renovation costs effectively.

How Much Do Flippers Make in California?

While house flipping profits vary based on location and project scale, California home flippers often see substantial returns. In cities like San Jose, the average gross flipping profit is around $275,250, and in San Francisco, it’s approximately $170,000. High property values in California allow for significant potential profits, but investors must also account for renovation expenses, property taxes, and closing costs to ensure a successful flip.

Best Places to Flip a House in California

When choosing a location to flip homes, factors like population growth, home values, and appreciation rates are crucial. Here are some of the best cities in Southern California for house flipping:

Riverside

  • Population Growth: A rapidly expanding city with increasing demand for housing.
  • Median Home Value: More affordable than LA and Orange County, making it attractive for flippers.
  • Year Over Year (YOY) Home Value Growth: Consistent appreciation due to high buyer demand and limited inventory.

San Bernardino

  • Population Growth: Steady growth fueled by affordability and migration from pricier coastal areas.
  • Median Home Value: Lower home prices create a strong profit margin for house flippers.
  • YOY Home Value Growth: Rising steadily as more buyers look for budget-friendly options.

Ontario

  • Population Growth: A booming Inland Empire city with new developments and economic expansion.
  • Median Home Value: Increasing due to strong job growth and demand for suburban housing.
  • YOY Home Value Growth: Homes are appreciating quickly, making it an ideal market for flipping.

Corona

  • Population Growth: A family-friendly city with strong demand for single-family homes.
  • Median Home Value: Higher than Inland Empire averages but still attractive for flips.
  • YOY Home Value Growth: Steady appreciation, especially in well-maintained and upgraded properties.

Chula Vista

  • Population Growth: A thriving city near San Diego with strong housing demand.
  • Median Home Value: Higher than Inland Empire but lower than San Diego proper.
  • YOY Home Value Growth: Great potential for flipping, especially with renovations in desirable neighborhoods.

Understanding local market conditions will help you choose the best location for your flip, ensuring higher demand and profitability. Southern California’s real estate market continues to offer lucrative opportunities for investors who know where to look.

Steps to Flipping Houses in California

1. Select a Market

Picking the right area is the first step to a successful flip. Look at local job markets, housing demand, and home prices. Big cities like Los Angeles have high demand, while places like Modesto offer lower home prices with room for growth. Researching neighborhood trends will help you make the best decision.

2. Arrange Your Finances

Person using a calculator and reviewing financial documents, analyzing financing options for house flipping

Securing financing is one of the most important steps in house flipping. Here are some common financing options:

  • Traditional Loans: Suitable for properties in good condition with long-term financing options.
  • Hard Money Lenders: Short-term loans based on property value, ideal for flips needing major renovations.
  • Private Money Lenders: Flexible loan terms from individuals willing to invest in your project.
  • Property Wholesaling: Instead of flipping, investors can assign contracts to other buyers without making renovations themselves.

3. How to Find a Property

Finding the right property at the right price is crucial. Some effective methods include:

  • MLS Listings: Browse Multiple Listing Services for undervalued or distressed properties.
  • Direct Mail Marketing: Send offers to homeowners looking to sell quickly.
  • Bank Auctions: Bid on foreclosed properties at local auctions.

4. Understand the 70% Rule

The 70% Rule is a key principle in house flipping, stating that investors should pay no more than 70% of a property’s after-repair value (ARV) minus the cost of renovations. For example, if a home’s ARV is $300,000 and renovations cost $50,000, the maximum purchase price should be $160,000. Sticking to this rule helps ensure profitability.

5. Conduct a Home Inspection

Before you buy, always get a professional home inspection. This helps you uncover structural issues, plumbing problems, or other costly repairs before it's too late.

6. Time to Hit the Market!

For Sale sign in front of a home, advertising a flat-fee MLS listing without a realtor

Once your renovations are finished, selling your home quickly and efficiently is essential for maximizing your profits. Instead of paying expensive real estate commissions, consider using a flat fee MLS service like ListLean.com. ListLean lets you list your home on the MLS for a flat fee starting at just $95. Your listing will also be featured on popular real estate sites like Zillow, Trulia, Redfin, and many others. Save up to 3% in commission fees and connect with thousands of active buyers working with real estate agents on the MLS.

How Much Does It Typically Cost to Flip a Home?

The total cost of flipping a house depends on several factors, including:

  • Acquisition Costs: The purchase price of the home.
  • Renovation Expenses: Labor, materials, permits, and unexpected repairs.
  • Holding Costs: Property taxes, utilities, insurance, and maintenance while the property is being renovated.
  • Selling Costs: Listing fees, marketing, and closing costs.

Most flippers budget around 20-30% of the purchase price for renovations and unforeseen expenses. Proper planning and budgeting are essential for a successful flip.

Must-Do’s for a Successful Flip

  • Conduct Thorough Market Research: Understand local real estate trends and buyer preferences.
  • Create a Realistic Budget: Include a contingency fund for unexpected costs.
  • Focus on High-ROI Improvements: Kitchen and bathroom upgrades often yield the highest returns.
  • Ensure Code Compliance: Obtain necessary permits and follow building regulations.
  • Work with Reliable Contractors: Hiring experienced professionals can prevent costly mistakes.

By following these steps and leveraging tools like Listlean.com, you can maximize your investment and successfully flip homes in California. Whether you're a first-time flipper or an experienced investor, understanding the market and planning strategically will set you up for long-term success.

Selling a home FSBO (For Sale By Owner) can be an attractive option for homeowners looking to save on realtor commissions and retain control over the selling process. However, navigating the complexities of a real estate transaction without professional guidance can be challenging. To help you avoid common pitfalls and achieve a successful sale, let's explore some of the top FSBO mistakes to avoid when selling your home.

1. Pricing it Wrong:

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2. Neglecting Legal Requirements:

Selling a home involves adhering to various legal requirements and disclosures. Failure to comply with state and local regulations can lead to legal issues and jeopardize the sale. Make sure you familiarize yourself with California's real estate laws, including disclosure requirements, contract terms, and any local ordinances that may affect the sale of your home.

3. Poor Marketing Strategy:

Effective marketing is essential for attracting potential buyers and generating interest in your property. Many FSBO sellers make the mistake of neglecting marketing efforts or relying solely on traditional methods such as yard signs and classified ads. Take advantage of online platforms, social media channels, and professional photography to showcase your home to a wider audience and maximize its exposure.

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FAQ’s

Frequently asked questions

What is the MLS?

The Multiple Listing Service, or MLS, is a database used by real estate brokers to share information about properties for sale by sellers they represent to brokers who represent potential buyers.

What is a Flat Fee MLS listing?

A Flat Fee MLS listing is a service that allows homeowners like you to list their property on the local MLS for a flat fee rather than paying a traditional real estate agent's commission, which is typically a percentage of the sale price.

How does a Flat Fee MLS listing work?

You pay a one-time fee to have your property listed on the MLS database. This fee usually covers the cost of listing your property on the MLS for a specified period, often ranging from 6 months to a year. You retain the right to sell your home FSBO and handle the selling process yourself.

What are the benefits of using a Flat Fee MLS service?
  • Increased Exposure: All the real estate agents and potential buyers in your area who browse the MLS listings will know your property is available to buy.
  • Control Over the Selling Process: By selling FSBO, you retain control over the entire selling process, including pricing, negotiations, and scheduling showings.
  • Cost Savings: Flat fee MLS listings can save you money compared to paying a traditional real estate agent's commission, which can amount to thousands of dollars.

Am I signing a listing agreement with ListLean?

No, you are not signing a traditional listing agreement with us. ListLean does not represent you as an agent. Instead, you are signing an MLS Entry Agreement, which is required to list your property on the MLS while staying compliant with board and MLS regulations. This agreement allows us to post your listing but does not establish an agent-client relationship. You still remain a For Sale By Owner (FSBO) seller, maintaining full control over your sale.

Do I need to provide photos and descriptions for my listing?

Yes. Try to provide high-quality photos and a detailed description of your property for the MLS listing. Remember, you want to get the best price for your home, so clear, well-lit photos and an accurate (non-puffed) description will go a long way towards generating interest for your house. We offer professional photography for an extra $250 because we know first impressions are the only ones that matter online in the age of swiping left.

Can I change the listing price or details after it's posted on the MLS?

Yes, totally doable. During the listing period, you’re allowed to make changes to your listing, such as adjusting the price or updating property details. You can do this at any time.

How do showings and negotiations work with a Flat Fee MLS listing?

As the FSBO homeowner, you'll be responsible for scheduling and conducting showings with potential buyers. When you receive offers, you'll negotiate directly with the buyer or their agent. It's advisable to seek legal counsel or hire a real estate attorney to review any offers or contracts to ensure they're in your best interest.

What happens if my property doesn't sell during the listing period?

If your property doesn't sell during the initial listing period, you may have the option to renew your Flat Fee MLS listing for an additional fee.

Is ListLean a Licensed Broker?

Absolutely. ListLean LLC operates under Offercity Brokerage Inc, holding California CalBRE #02185966. As a licensed broker, we’re authorized to list your home on local MLS databases throughout California.