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How to Price Your Home Right and Sell Fast Without a Realtor

Steph Sanchez
February 8, 2025
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Selling your home without a realtor? You’re in the right place! One of the most critical steps to a successful FSBO (For Sale By Owner) sale is setting the right price. Price it too high, and buyers may pass you by. Price it too low, and you could leave money on the table. So, how do you find the sweet spot? This guide will walk you through everything you need to know to price your home correctly, attract buyers, and secure the best possible sale without paying a hefty commission.

Real estate browsing on a touch-screen laptop, emphasizing online tools for pricing and evaluating homes.

The Key Factors That Determine Your Home’s Value

When determining the right price for your home, consider these essential factors:

1. Your Home’s Characteristics

Buyers look at square footage, the number of bedrooms and bathrooms, lot size, and any special features (like a pool or recent upgrades). Compare your home’s features to similar properties in your area to get a baseline value.

2. Current Market Conditions

The real estate market fluctuates based on interest rates, supply and demand, and seasonality. If it’s a seller’s market with low inventory, you may have more flexibility in pricing. If it’s a buyer’s market, competitive pricing is key to standing out.

3. Comparable Sales (Comps)

Standout red house among white homes, highlighting factors that differentiate properties in the market

Looking at recently sold homes in your neighborhood gives you insight into what buyers are willing to pay. Focus on properties that are similar in size, condition, and location to yours. Online real estate platforms and county property records are great resources for gathering this data.

4. Your Selling Goals

Do you need to sell quickly, or are you willing to wait for the highest offer? A more competitive price will generate more interest and potentially lead to multiple offers, while a higher price may require more time to find the right buyer.

The Power of Listing on the MLS

Pricing your home correctly is just the first step—getting maximum exposure is what brings in serious buyers. That’s where ListLean comes in. By listing your home on the MLS (Multiple Listing Service), your property is showcased on the same platform real estate agents use to find homes for their buyers. Your listing also gets distributed to major real estate websites like Zillow, Redfin, Realtor.com, and hundreds more, ensuring it reaches a vast audience.

The best part? You can get your home listed on the MLS for as low as $95 with ListLean.com, helping you attract more buyers, receive more offers, and sell your home faster. All while saving thousands on realtor commissions.

Take Control of Your Home Sale

Selling FSBO doesn’t mean going at it alone. With the right pricing strategy and the powerful exposure of an MLS listing, you can sell your home quickly and for the best possible price. Get started today with ListLean.com and take control of your home sale while keeping more money in your pocket!

List your home on the MLS now for as low as $95. Visit ListLean.com to get started!

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Selling a home FSBO (For Sale By Owner) can be an attractive option for homeowners looking to save on realtor commissions and retain control over the selling process. However, navigating the complexities of a real estate transaction without professional guidance can be challenging. To help you avoid common pitfalls and achieve a successful sale, let's explore some of the top FSBO mistakes to avoid when selling your home.

1. Pricing it Wrong:

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2. Neglecting Legal Requirements:

Selling a home involves adhering to various legal requirements and disclosures. Failure to comply with state and local regulations can lead to legal issues and jeopardize the sale. Make sure you familiarize yourself with California's real estate laws, including disclosure requirements, contract terms, and any local ordinances that may affect the sale of your home.

3. Poor Marketing Strategy:

Effective marketing is essential for attracting potential buyers and generating interest in your property. Many FSBO sellers make the mistake of neglecting marketing efforts or relying solely on traditional methods such as yard signs and classified ads. Take advantage of online platforms, social media channels, and professional photography to showcase your home to a wider audience and maximize its exposure.

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FAQ’s

Frequently asked questions

What is the MLS?

The Multiple Listing Service, or MLS, is a database used by real estate brokers to share information about properties for sale by sellers they represent to brokers who represent potential buyers.

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What is a Flat Fee MLS listing?

A Flat Fee MLS listing is a service that allows homeowners like you to list their property on the local MLS for a flat fee rather than paying a traditional real estate agent's commission, which is typically a percentage of the sale price.

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How does a Flat Fee MLS listing work?

You pay a one-time fee to have your property listed on the MLS database. This fee usually covers the cost of listing your property on the MLS for a specified period, often ranging from 6 months to a year. You retain the right to sell your home FSBO and handle the selling process yourself.

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Why can’t I edit my Zillow listing after my property goes live on the MLS?

Once your home is listed on the MLS, websites like Zillow, Redfin, and Realtor.com automatically pull your listing data directly from the MLS.

Because of this MLS connection, Zillow removes homeowner editing access to avoid conflicting information online. This is a Zillow policy that applies to any home listed through the MLS — regardless of which agent or company lists it.
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You can read Zillow's official policy here:
https://www.zillow.com/c/about-linking-and-claiming-listings/

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Am I signing a listing agreement with ListLean?

No, you are not signing a traditional listing agreement with us. ListLean does not represent you as an agent. Instead, you are signing an MLS Entry Agreement, which is required to list your property on the MLS while staying compliant with board and MLS regulations. This agreement allows us to post your listing but does not establish an agent-client relationship. You still remain a For Sale By Owner (FSBO) seller, maintaining full control over your sale.

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Do I need to provide photos and descriptions for my listing?

Yes. Try to provide high-quality photos and a detailed description of your property for the MLS listing. Remember, you want to get the best price for your home, so clear, well-lit photos and an accurate (non-puffed) description will go a long way towards generating interest for your house. We offer professional photography for an extra $250 because we know first impressions are the only ones that matter online in the age of swiping left.

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Can I change the listing price or details after it's posted on the MLS?

Absolutely! Just email us anytime at team@listlean.com for any updates, changes, or open house requests.

For Open Houses, please send us:

  • Property Address (in the email subject line)
  • Open House Day(s)
  • Start & End Time

We ask for at least 48 hours’ notice so we can update the MLS properly. Once updated, Zillow and other websites will reflect those changes automatically within 24-48 hours.

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How do showings and negotiations work with a Flat Fee MLS listing?

As the FSBO homeowner, you'll be responsible for scheduling and conducting showings with potential buyers. When you receive offers, you'll negotiate directly with the buyer or their agent. It's advisable to seek legal counsel or hire a real estate attorney to review any offers or contracts to ensure they're in your best interest.

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What happens if my property doesn't sell during the listing period?

If your property doesn't sell during the initial listing period, you may have the option to renew your Flat Fee MLS listing for an additional fee.

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Is ListLean a Licensed Broker?

Absolutely. ListLean LLC operates under Offercity Brokerage Inc, holding California CalBRE #02185966. As a licensed broker, we’re authorized to list your home on local MLS databases throughout California.

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