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How to Sell a House by Owner: A Step-by-Step Guide

Steph Sanchez
February 1, 2025
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Selling your home without a real estate agent, also known as For Sale By Owner (FSBO), can save you thousands in commission fees. However, it also means you’ll need to handle the marketing, negotiations, and paperwork on your own. If you’re ready to take on the challenge, here’s a step-by-step guide to selling your house by owner like a pro.

Step 1: Determine Your Home’s Market Value

Pricing your home correctly is crucial. If you price too high, your home may sit on the market for months; too low, and you leave money on the table. Here’s how to find the right price:

  • Look at Comparable Sales: Check recently sold homes in your area that are similar in size, condition, and location.
  • Get a Professional Valuation: Consider a licensed appraiser for an unbiased home valuation.
  • Use Online Valuation Tools: Many websites offer free home value estimates, but always cross-check with local market data.

Step 2: Get Your Home Ready to Sell

First impressions matter! Preparing your home can make a huge difference in how quickly it sells.

  • Declutter and Depersonalize: Remove personal items and excess furniture to create a neutral space.
  • Make Small Repairs: Fix leaky faucets, broken handles, or chipped paint.
  • Boost Curb Appeal: Trim the lawn, plant flowers, and pressure wash the driveway for a welcoming exterior.
  • Consider a Pre-Listing Inspection: This helps uncover potential issues that could arise during a buyer’s inspection.

Step 3: Take High-Quality Photos


Since most buyers search for homes online, high-quality photos and videos are essential. If possible, hire a professional photographer to showcase your home in the best light.Pro Tip: Capture photos during daylight with plenty of natural light. Highlight the best features of your home, including any upgrades or unique selling points.

Step 4: List Your Home on the Right Platforms


Exposure is key when selling by owner. You need to get your listing in front of as many potential buyers as possible.

  • MLS Listing: The Multiple Listing Service (MLS) is where real estate agents and buyers search for homes. You can list your home on the MLS without a realtor using ListLean.com for as low as $95.
  • Zillow, Redfin, and Realtor.com: Post your home on these popular sites to maximize visibility.
  • Social Media and Craigslist: Use Facebook Marketplace, local community groups, and Craigslist for additional exposure.

Step 5: Market Like a Pro

Once your home is listed, it’s time to market it effectively:

  • Create a compelling listing description that highlights key features, upgrades, and the lifestyle your home offers.
  • Host Open Houses and Private Showings to attract serious buyers.
  • Print Flyers and Yard Signs to increase local awareness.
  • Use a Virtual Tour or Video Walkthrough to engage remote buyers.

Step 6: Negotiate Offers Smartly

When offers start coming in, carefully review each one. Look at:

  • The offer price and financing details
  • Any contingencies (like home inspections, appraisals, or buyer’s financing)
  • The proposed closing date

If you receive multiple offers, you may be able to negotiate for better terms. Don’t hesitate to counteroffer if the initial offer isn’t ideal.

Step 7: Handle Paperwork and Close the Sale

Once you accept an offer, you’ll need to handle legal documents and closing procedures.

  • Work with a real estate attorney or title company to ensure proper contract execution.
  • Schedule inspections and appraisals if required.
  • Finalize paperwork with the buyer’s lender and title company.
  • Sign closing documents and hand over the keys!

Sell Your Home the Smart Way with ListLean.comSelling a home by owner doesn’t mean you have to do it all alone. With ListLean.com, you can list your home on the MLS for just $95, getting your property in front of thousands of buyers while saving thousands in commission fees.🚀 Ready to sell your home? Get started today at ListLean.com!

Selling a home FSBO (For Sale By Owner) can be an attractive option for homeowners looking to save on realtor commissions and retain control over the selling process. However, navigating the complexities of a real estate transaction without professional guidance can be challenging. To help you avoid common pitfalls and achieve a successful sale, let's explore some of the top FSBO mistakes to avoid when selling your home.

1. Pricing it Wrong:

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2. Neglecting Legal Requirements:

Selling a home involves adhering to various legal requirements and disclosures. Failure to comply with state and local regulations can lead to legal issues and jeopardize the sale. Make sure you familiarize yourself with California's real estate laws, including disclosure requirements, contract terms, and any local ordinances that may affect the sale of your home.

3. Poor Marketing Strategy:

Effective marketing is essential for attracting potential buyers and generating interest in your property. Many FSBO sellers make the mistake of neglecting marketing efforts or relying solely on traditional methods such as yard signs and classified ads. Take advantage of online platforms, social media channels, and professional photography to showcase your home to a wider audience and maximize its exposure.

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FAQ’s

Frequently asked questions

What is the MLS?

The Multiple Listing Service, or MLS, is a database used by real estate brokers to share information about properties for sale by sellers they represent to brokers who represent potential buyers.

What is a Flat Fee MLS listing?

A Flat Fee MLS listing is a service that allows homeowners like you to list their property on the local MLS for a flat fee rather than paying a traditional real estate agent's commission, which is typically a percentage of the sale price.

How does a Flat Fee MLS listing work?

You pay a one-time fee to have your property listed on the MLS database. This fee usually covers the cost of listing your property on the MLS for a specified period, often ranging from 6 months to a year. You retain the right to sell your home FSBO and handle the selling process yourself.

Why can’t I edit my Zillow listing after my property goes live on the MLS?

Once your home is listed on the MLS, websites like Zillow, Redfin, and Realtor.com automatically pull your listing data directly from the MLS.

Because of this MLS connection, Zillow removes homeowner editing access to avoid conflicting information online. This is a Zillow policy that applies to any home listed through the MLS — regardless of which agent or company lists it.

You can read Zillow's official policy here:
https://www.zillow.com/c/about-linking-and-claiming-listings/

Am I signing a listing agreement with ListLean?

No, you are not signing a traditional listing agreement with us. ListLean does not represent you as an agent. Instead, you are signing an MLS Entry Agreement, which is required to list your property on the MLS while staying compliant with board and MLS regulations. This agreement allows us to post your listing but does not establish an agent-client relationship. You still remain a For Sale By Owner (FSBO) seller, maintaining full control over your sale.

Do I need to provide photos and descriptions for my listing?

Yes. Try to provide high-quality photos and a detailed description of your property for the MLS listing. Remember, you want to get the best price for your home, so clear, well-lit photos and an accurate (non-puffed) description will go a long way towards generating interest for your house. We offer professional photography for an extra $250 because we know first impressions are the only ones that matter online in the age of swiping left.

Can I change the listing price or details after it's posted on the MLS?

Absolutely! Just email us anytime at team@listlean.com for any updates, changes, or open house requests.

For Open Houses, please send us:

  • Property Address (in the email subject line)
  • Open House Day(s)
  • Start & End Time

We ask for at least 48 hours’ notice so we can update the MLS properly. Once updated, Zillow and other websites will reflect those changes automatically within 24-48 hours.

How do showings and negotiations work with a Flat Fee MLS listing?

As the FSBO homeowner, you'll be responsible for scheduling and conducting showings with potential buyers. When you receive offers, you'll negotiate directly with the buyer or their agent. It's advisable to seek legal counsel or hire a real estate attorney to review any offers or contracts to ensure they're in your best interest.

What happens if my property doesn't sell during the listing period?

If your property doesn't sell during the initial listing period, you may have the option to renew your Flat Fee MLS listing for an additional fee.

Is ListLean a Licensed Broker?

Absolutely. ListLean LLC operates under Offercity Brokerage Inc, holding California CalBRE #02185966. As a licensed broker, we’re authorized to list your home on local MLS databases throughout California.